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Inov8 & Vibram Box Collection

Everything inov-8 does is designed to celebrate
the grit and glory of the committed athlete.

Our belief

We believe in natural running. Natural running involves taking running back to its most
innate form, letting nothing alter the natural biomechanics of the foot and body. Natural
running relies on the strength of the runner’s feet and legs rather than the cushioning
or support of a shoe. The foot controls the shoe, not the other way around.


What started as a concept turned
into a minimal footwear revolution.

Marco Bramani and Robert Fliri developed the first barefoot shoes then showed the concept to then Vibram USA president & CEO, Tony Post. He discovered that VibramFiveFingers were the unique solution to the knee pain and soreness he was experiencing when running. Soon, they collaborated with the full Vibram team to position Vibram FiveFingers® as a performance product for running, fitness and outdoor sports. FiveFingers not only encouraged a more natural forefoot strike during running, but also allowed the foot to move and work in a completely natural way, while providing grip and protection over a variety of surfaces.

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